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A Great BrightTALK Presentation on Using Social Media for B2B Marketing.

I had a chance to check out this presentation on BrightTalk before I went on vacation last week. It is a really great talk about how businesses use social media in a B2B environment. There is a lot to take away from this even if you are not the size of Intel, HP or Cisco. I reached out to all of these speakers and they were all willing to chat on Twitter about my questions. The moderator asked my two questions in here - the first being the most important. I wanted to know how they used social media to build strategic relationships. This is the business value of social media to me which is the question I posed in my last post.