For years I have experimented with blogs and tweaked them over and over. I keep trying to figure out if I should write about everything that strikes my fancy or just a specific topic. I was fine with a specific topic but I had no idea what that was. I know that other bloggers have this issue. This week at SXSW I met @consumerqueen (www.consumerqueen.com) and she was telling me that when she started her blog it was just because she wanted to an was putting everything up there. She just launched another blog this week to separate out her family stuff since she has now grown a significant audience that may not want all the mix. Over time I might start something else but I want to really write about my passion which I knew was something to do with social media but I could never put my finger on what it was exactly.
Over the past couple weeks I could feel that I was getting closer to finding that specific area and SXSW solidified it for me. I am an early adopter, so I like all the cool new tools but what really drives my passion and can hit a cord with me is about relationships. The relationships between people. The relationships between brands and their customers. The relationships of brands and the overall market. Social media is going to turn this stuff on it's head and I want to be in the middle of it. It is really about personal 1:1 relationships and social media enables that like nothing else in history.
I think there are big problems there to solve and lots of people and brands that are curious about it. I also think this shift is going to be a massive turning point for business. Some people it is just going to hit over the head because they weren't paying attention or wanted to ignore it. I want to be in the thick of it and that is what I want to talk about here. I'm sure there will be conversations about tools and what not but that is also of interest to me from a business perspective and how they affect relationships.
More importantly I am going to start finding the people that are driving this conversation and talk with them. I'm tired of reading the people who are just saying the same thing over and over. There is a place for that but I want to move beyond that point. Gary Vaynerchuk had an amazing presentation this week at SXSW and really drove home this for me. It was very encouraging to hear someone else that you respect really back up where you are headed.
So what do you think? I would love to hear your feedback.