Do you want people to follow or engage? #sxswi

It is the first day here at SXSW and I am sitting in the Chevy Volt Recharge Lounge. This is a very cool idea to charge all these communication devices. I spotted this sign on the wall and it rubbed me the wrong way. You really want people to engage with you not just lurk. I just got out of the content strategy session. Looks like Chevy needs a tune up. The real test is if they are just blasting messaging or if there is a real conversation going on.