You should understand what Seth Godin has to say about Tribes

This week is the TED conference so there are lots of videos popping up from the past TED conferences. Given part of the crowd I follow on Twitter I came across a post that talked 5 Insightful Ted Talks on Social Media. I looking at these I wanted to share this talk by Seth Godin. I love the way he talks about Tribes. I read his book Tribes: We Need You to Lead Us last year and found it very useful in helping to refine my own ideas about the impact the web and social media is having on the world and more importantly how people want to interact. Seth has a great style in which he is very effective in getting his message across. Enjoy the video and pick up the book - it is a very easy and insightful book.

So what do you think? Do you like what Seth has to say or do you have a different idea?