I came across this video interview of Tim O'Reilly by Robert Scoble. I have been watching both of these people on Twitter recently. They both are very connected and are looked at as leaders in social media. Tim O'Reilly is the person that coined the term Web 2.0. This is part one of a two part series. For me this gets interesting about 17 minutes in where they start talking social media. There are many other great interviews on ScobleizerTV.